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Yaroslavl Bears

The bear is the symbol of Yaroslavl and the hero of the Yaroslavl Bears project.

About the project

Legend says Prince Yaroslav founded the city where he defeated a she-bear — which is why the bear is on the Yaroslavl coat of arms. The Yaroslavl Bears project continues that story.

Guests by the Brewer Bear sculpture holding “Brewing” signs and paw cut-outs
Guests by the Brewer Bear with “Brewing” signs.

The Brewer Bear

He sits on a barrel marked with a paw print, standing on a bottle cap, in a waistcoat and rolled-up sleeves, squinting happily over a foaming mug. Just as a master who knows his craft should.

  • Material. Bronze on a granite pedestal.

  • QR code. A metal plate on the pedestal leads to this website.

  • Idea. A friendly host who treats you and tells you about traditions.

Bronze Brewer Bear sculpture

Where to find him

The exact address will appear here; meanwhile you can open the city map.

Address and coordinates — to be filled in.

How to join in

  • Find the Bear and scan the QR code on the pedestal.

  • Take a photo with the “Brewing” sign and tag us on social media.

  • Read the project materials and the Brewer Bear article.

Pour yourself a Yaroslavskoye

Non-alcoholic beer with a gentle bitterness and a Yaroslavl character. Brewed with artesian water: chill it, open it and serve it with dinner.

Or order on Yandex Market

A bottle of non-alcoholic Yaroslavskoye beer and a beer mug with a bear paw against a birch forest